Box scales up in London
Silicon Valley success story Box was founded in 2005 in Palo Alto, helping people and companies to store and share digital information.
In 2012, the file sharing and collaboration platform decided the time was right to set up a new international headquarters to help service its fast-growing international clientele and grow the business further. But where would be the best location in Europe for the company to scale up?
London a clear winner
Impressed by London's global reach, client clusters and tech talent, the company decided on the capital, setting up an office with three people in 2012.
Nick Noyer, Director, EMEA Marketing at Box, explains: “It was down to Dublin, London and west of London, but eventually the tech talent that we were going to be able to leverage in London swayed us.
“We felt that we needed enthusiastic, vibrant, innovative teams and London really has that. Additionally, the tech mindset in London, largely driven by the London developer community, has been extremely valuable; a big part of our solution is our open platform that developers can build on, so it’s been great to interact with the community in that way, too.”
We needed enthusiastic, vibrant, innovative teams and London really has that.
Nick Noyer, Director, EMEA Marketing, Box
Scaling up headcount
From three employees in 2012, Box has grown its London office to more than 100 staff, also making it the company’s international headquarters, hosting sales, PR, marketing and support functions.
The move to London was instrumental to Box scaling up, Noyer says: “Moving to London has really changed us as a business. Silicon Valley can be very Silicon Valley-centric.
“Starting up an office in London has provided us with a global perspective. It’s helped the company think about how to best build our product for international teams, and how we can service and support our global customers.
“Plus, the international talent in London is key. Quality hires just fell into our laps.”
Key takeaway: London's global talent hub
|For Box, London’s key selling point was the city’s unbeatable pool of talent:|
|In 2012, Box set up a new office in London to help service its international clientele and scale the business further|
|From three employees in 2012, Box has grown its London office to more than 100 staff and has made London is international headquarters|
|For Box, London’s key selling point was the city’s unbeatable pool of talent. London has become a magnet for tech companies, investors and people. More than 155,600 people work in digital tech businesses|