Brit Services case study

The Brazil-based software company set up in London with help from London & Partners and UK Trade & Investment

Client profile

Brit Services
Company:
Brit Services Technology
Sector:
Financial Services
Country:
Brazil
Website:
www.britservices.com.br
Brit Services, a Brazil-headquartered software company specialising in the investment banking sector, needed specialist technical staff in order to grow. With the help of London & Partners, it is creating a cutting-edge research and development centre in London. These skills will drive expansion across Latin America.

London & Partners were great. First class. Nothing has been too much trouble. They are always willing to help. The partnership between UK Trade & Investment and London & Partners was excellent. We were just amazed by these services. It’s not something that Brazil would offer.

James Harrison, CTO, Brit Services Technology

About Brit Services Technology

Founded in 2011 and headquartered in Brazil, Brit Services develops middle- and back-office software solutions for investment banks. It is a Murex partner and has particular expertise in equities, futures, FX, custody, fixed income and derivatives. Brit Services employs more than 40 people in São Paolo and London.

Business aim

Brit Services needed specialist technical skills in order to innovate and grow beyond its native Brazil. It was attracted to London as an ICT hub but needed a partner to help set up a research and development centre and recruit high-quality developers.

London & Partners services

  • Recruitment: bespoke research into London’s technical talent; introductions to London’s Ravensbourne college; introductions to recruitment specialists
  • Location comparison: benchmarking London against a UK region
  • Office location: finding an office in London’s Tech City
  • Professional services referrals: recommending accountants and tax specialists

Business success in London

Brit Services is building a specialist research and development team in London and is on track to recruit 12 staff by the end of 2013. In addition to acquiring more clients in Brazil it plans to expand across Latin America into Chile and Peru.

In their own words

What advice would you give a company trying to expand to London?
“Don’t be put off. London is not as expensive as people make out. It’s very business-friendly. It doesn’t have the bureaucracy of other cities.”

The UK offers a competitive tax regime and corporation tax will fall to 22% by 2014. Has this made a difference?
“With the right advice from London & Partners, with tax incentives and low corporation tax, the UK is a very affordable place to do business.”

What do Brit Services do?
“We build trading software for investment banks. Nobody locally in Brazil is competing in the marketplace. There’s lots of small vendors but they are becoming out of date.”

London & Partners’ free, independent services help overseas companies expand quickly. Which services did you use?
“I spoke to them about everything: setting up a company, tax and property. They put us in touch with great tax advisors and estate agents. They also did a big study for us, covering the talent available in London and recruitment costs.”

London & Partners works hard to be proactive and responsive. How did you find them?
“They were great. First class. Nothing has been too much trouble. They are always willing to help. The partnership between UK Trade & Investment and London & Partners was excellent. We were just amazed by these services. It’s not something that Brazil would offer.”

London & Partners’ research shows that the battle for talent has gone global. Do you agree?
“Yes. We are recruiting and are desperate for strong technology developers with Java and GUI skills. We were trying for 12 months to find people in Brazil but found it very difficult to attract talent. We were also looking to other places in the UK and North America.”

With a 100,000-strong ICT workforce, London offers one of the largest concentrations of information technology and communications expertise in the world.  Did this influence your decision to expand here? 
“The attraction of London is the people and the talent. It was obvious that London was the place to be.”

More than 19,000 students enrol into London’s computing and technology-related courses each year. Are you tapping into this pool?
“We are getting candidates through the door. We’ve reached out to the University of London and they have been very willing to talk to us. We don’t need people with years and years of experience. We need thinkers and people we can mould.”

Your London office is Tech City, one of Europe’s largest concentrations of fast-growing digital companies. Why set up here?
“We didn’t know where we wanted to be. But having spoken to London & Partners it was obvious that we needed to be in Tech City. It’s affordable compared to other parts of London and there’s a huge influx of technology graduates.”

James Harrison, CTO, Brit Services Technology

Published: November 2012