Why London for creative industries?

At the heart of London's creative scene, Soho has established itself as a thriving international powerhouse. And with Shoreditch, Hammersmith and King’s Cross all firmly on the map, it’s no surprise London is the world's creative capital.

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Expand to London to discover the most culturally diverse and stimulating city on earth. This city gives you access to some of world’s best practitioners in the worlds of advertising, design, fashion, architecture, video games, music, the performing arts, publishing, film, television and radio.

1. Investment powerhouse

You’ll be in good company: London has attracted more investment in the creative industries since 2003 than any other European city. The city is among the world’s top three media centres and is the second biggest exporter of TV content.

2. New talent

Moving to London will allow you to tap into new talent. With its world-leading creative universities, supporting more than 2.3m students, the capital is a magnet for international creative skills.

Gaming boom: the UK’s videogame and interactive entertainment industry, centred on London, is one of the world’s biggest

Established cluster: 70% of Europe’s major advertising agencies are based in London.

3. Vast creative clusters

London’s creative sector encompasses a full spectrum of disciplines, including VFX, film and TV production, arts and theatre, mobile technology and gaming. London is also the European headquarters of choice for the world’s leading advertising and digital agencies.

4. Generous tax breaks

Benefit from tax relief if you are involved in film development or production, 'high-end' television, animation or video games. Research and development (R&D) tax credits are also available.

London’s creative industries are the best in so many ways: in terms of size, variety and human resource available. We also need to stretch creative concepts to ten years from now and London is providing us with a great model to prototype the future.

SungHan Kim, Head of Office, Samsung Design Europe

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How we can help

London & Partners offers free advice to potential and existing overseas investors, from start-ups to established companies.

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